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Omnichannel thiab Multichannel Marketing yog dab tsi? Qhov twg ua tau zoo dua rau koj qhov chaw ua haujlwm?


Txawm hais tias Omnichannel thiab Multichannel kev lag luam tau muab txhais ua lus Turkish li ntau txoj kev lag luam, lawv yog cov ntsiab lus sib txawv. Kev nkag siab qhov sib txawv ntawm ob lub ntsiab lus no thiab hloov lawv mus rau koj qhov chaw ua haujlwm yuav yog lub peev xwm ntawm cov neeg siv khoom sib txuas thiab lub zog rau koj lub tuam txhab.

Thaum kawg ntawm peb tsab xov xwm, koj yuav tau kawm qhov sib txawv ntawm ob lub tswv yim kev lag luam no thiab yuav muaj cov ntaub ntawv koj xav tau los txiav txim siab seb yuav xaiv qhov twg rau koj qhov chaw ua haujlwm.

1. Omnichannel thiab Multichannel Marketing yog dab tsi?

2. Dab tsi yog qhov txawv ntawm Omnichannel thiab Multichannel?

3. Qhov zoo thiab qhov tsis zoo ntawm Multichannel Marketing

4. Qhov zoo thiab qhov tsis zoo ntawm Omnichannel Kev Lag Luam

5. Cov piv txwv ua tau zoo ntawm Omnichannel thiab Multichannel Siv

6. Qhov tseem ceeb ntawm kev koom ua ke cov tuam txhab hauv Omnichannel thiab Multichannel Marketing

7. Qhov twg ua tau zoo dua rau koj qhov chaw ua haujlwm?

1. Omnichannel thiab Multichannel Marketing yog dab tsi?

omnichannel

Lub omnichannel kev lag luam yog lub hom phiaj kom ncav cuag cov neeg tuaj saib lub hom phiaj ib txhij los ntawm ntau txoj kev. Omnichannel yog ib lub tswv yim siv los ntawm ntau lub tuam txhab tshaj lij niaj hnub no nrog lub tswv yim tshiab kev lag luam.

Cov koom haum ua ke ntawm cov kev sib txawv yog ib qho ntawm cov ntsiab lus tseem ceeb ntawm Omnichannel kev lag luam. Cov channel no tseem suav nrog ntau txoj hauv kev tshaj tawm xws li cov khw muag khoom lub cev, cov kev lag luam ib txwm muaj thiab cov channel digital.

Xav txog cov channel uas koom nrog koj qhov chaw ua haujlwm, xws li Facebook, Instagram, Twitter, lossis koj lub vev xaib. Tag nrho cov peev txheej no tsis xav kom siv cais hauv kev tswj hwm Omnichannel. Tias yog vim li cas kev sib raug zoo ntawm koj cov channel thiab koj cov neeg siv khoom yuav tsum tau khi.

Hauv lwm lo lus, yog tias koj cov neeg siv khoom muaj peev xwm tau pom koj lub tuam txhab kev tshaj tawm ntawm cov ntawv tshaj tawm, hauv lwm cov kauj ruam, lawv yuav mus rau koj lub vev xaib lossis social media channel los tshuaj xyuas koj cov khoom lossis tuam txhab. Lub sijhawm no, lwm cov channel uas yuav tsum tau coj los kuj tseem txhawb nqa koj qhov kev tshaj tawm ntawm daim ntawv tshaj tawm.

Yog tias koj tus neeg muaj peev xwm pom koj cov khoom hauv cov channel uas koj tshaj tawm thiab tuaj rau koj lub khw muag khoom los tshuaj xyuas lossis yuav cov khoom, qhov no yog qhov xwm txheej hauv Omnichannel kev lag luam.Qhuasnpe '.

Ib yam li ntawd, yog tias cov khoom pom hauv internet tau yuav los ntawm koj cov neeg siv khoom los ntawm koj lub khw, qhov no yog qhov teeb meem.Kev Webrooming' peb hais.

Qhov tseeb, lub hom phiaj tseem ceeb ntawm Omnichannel yog ua kom cov neeg siv khoom yuav ib yam khoom uas tau saib tab sis tsis tau yuav hauv koj lub vev xaib lossis hauv koj lub khw hauv Marketplaces, siv koj lwm txoj hauv kev.

Ntawd yog, yog tias koj tus neeg muaj peev xwm txheeb xyuas cov khoom lag luam hauv koj lub vev xaib tab sis tso tseg ntawm kev yuav nws, koj tuaj yeem xa luv nqi lossis ceeb toom e-mail rau tus neeg ntawd hauv cov khoom lag luam uas nws nyiam, lossis koj tuaj yeem kos koj lub npe rau hauv nco ntawm tus neeg yuav khoom los ntawm kev nqa cov khoom ntawd ua ntej ntawm tus neeg yuav khoom ntawm Instagram.

Los ntawm kev tsim kev sib txuas ntawm koj cov channel, nws yog qhov yooj yim kom ua tiav hauv koj qhov muag online!

Multichannel

Hauv kev lag luam multichannel, koj tuaj yeem ncav cuag cov neeg tuaj saib lub hom phiaj los ntawm ntau txoj kev. Cov channel ntawm no yog cais thiab ywj siab ntawm ib leeg. Nws yog sab laug rau cov neeg siv khoom los ntawm cov channel twg kom ncav cuag lub hom.

Txawm hais tias muaj ntau pawg thiab ntau yam khoom hauv khw muag khoom, yog tias koj ua kev tshawb fawb me me, koj yuav pom tias qee pawg muaj ntau tus neeg yuav khoom hauv qee qhov chaw ua lag luam.

Lub ntsiab lus yuav tsum tau txiav txim siab hauv Multichannel yog qhov kev paub ntawm cov neeg siv khoom. Piv txwv li; Ib hom lag luam uas muag cov khoom lag luam hauv ob pawg yuav tsum ua kev lag luam soj ntsuam ntawm nws pawg thiab muag hauv khw muag khoom uas nws yuav ntsib ncaj qha nrog cov neeg tuaj saib.

Cia peb hais tias koj tsis paub lub khw twg yog qhov zoo tshaj plaws rau cov neeg tuaj saib lub hom phiaj ntawm koj cov khoom. Lub sijhawm no, Multichannel kev lag luam muab cov lus qhia rau koj tias "txhua qhov chaw koj muag cov khoom, cov neeg siv khoom tuaj yeem yuav los ntawm ib qho channel".

Koj tuaj yeem muab cov txiaj ntsig zoo nkauj xws li "30 TL luv nqi rau thawj qhov kev yuav khoom" kom nws txaus nyiam rau tus neeg siv tshiab uas tuaj xyuas koj lub vev xaib los yuav cov khoom. Yog tias tus neeg siv tsis quav ntsej qhov kev thov no, koj tuaj yeem xa email ceeb toom ib hnub tom qab ntawm tib lub vev xaib. Txawm hais tias kev xa ntawv thiab lub vev xaib yog ob qhov sib txawv, yuav muaj lub tswv yim kev lag luam nyob rau hauv qhov "Multichannel" vim tias qhov chaw mus yuav khoom ntawm no yuav yog lub vev xaib thiab yuav coj tus neeg siv mus rau ib qho channel.

Piv txwv ntawm cov channel uas tuaj yeem ua raws li Omnichannel thiab Multichannel kev lag luam yog raws li hauv qab no:

  • email
  • Lub vev xaib
  • mobile thov
  • Social Media
  • Kev pabcuam neeg siv khoom
  • luam ntawv catalog
  • lub khw muag khoom
  • kev xa khoom network

2. Dab tsi yog qhov txawv ntawm Omnichannel thiab Multichannel?

Txawm hais tias Omnichannel thiab Multichannel tau muab txhais ua lus Turkish li ntau txoj kev lag luam, lawv tsis tuaj yeem siv sib hloov. Qhov sib txawv tseem ceeb ntawm lawv yog cov kev sib koom ua ke uas lawv siv.

Koj cov neeg siv khoom tuaj yeem ncav cuag koj los ntawm kev sib txawv, tab sis Multichannel tsis ua kom cov channel ua haujlwm ua ke hauv kev tswj hwm. Qhov no yog vim txhua qhov channel muab cov kev pabcuam sib txawv thiab ua haujlwm sib txawv ntawm lwm tus. Multichannel kev lag luam yog txhua yam hais txog kev tsim lub network dav tshaj plaws kom cov neeg siv khoom muaj kev koom tes siab. 

Ntawm qhov chaw ntawm omnichannel kev lag luam yog cov neeg siv khoom. Nws tsom ntsoov rau cov neeg siv khoom xav tau thiab muab cov neeg siv khoom paub txog tus kheej. Txij li cov channel ntawm no muaj kev sib tshuam, nws tso cai rau cov neeg siv khoom nkag mus rau cov ntaub ntawv los ntawm txhua qhov channel.

Cov tuam txhab uas siv lub tswv yim omnichannel yuav tsum xyuas kom meej tias txhua lub tuam tsev muaj kev sib haum xeeb. Piv txwv li; Pab neeg tshaj tawm xov xwm, pab neeg siv khoom thiab pab pawg muag khoom yuav tsum xa cov lus sib xws rau cov neeg siv khoom.

3. Qhov zoo thiab qhov tsis zoo ntawm Multichannel Marketing

Multichannel muaj txiaj ntsig zoo hauv kev ua kom pom kev pom thiab paub txog koj lub hom lag luam vim nws yog nyob rau hauv kev sib cuag nrog cov neeg siv khoom los ntawm ntau qhov sib txawv. Nws tso cai rau koj los kho thiab tsom koj lub tswv yim ntawm cov channel uas yuav ua tau zoo dua ntawm kev ua tau zoo.

Tawm tsam qhov kom zoo dua no, Multichannel kuj muaj qee qhov tsis zoo. Txhua channel raug kho raws li nws tus kheej lub tswv yim, kev ntsuas kev ua tau zoo thiab cov neeg siv khoom sib txawv. Cov neeg siv khoom uas txav mus los ntawm cov channel tau ntsib kev tsis sib xws. Qhov kev paub no tsim qhov xwm txheej tsis zoo rau koj lub hom phiaj kev paub.

Muaj cov ntaub ntawv nyob rau hauv cais raws kuj ua rau nws nyuaj rau cov hom kom tau ib tug holistic saib ntawm lawv cov neeg muas zaub.

4. Qhov zoo thiab qhov tsis zoo ntawm Omnichannel Kev Lag Luam

  • Lub tswv yim omnichannel tso cai rau koj los muab cov kev paub cuam tshuam ntau dua uas ua rau muaj kev koom nrog cov neeg siv khoom ntau dua los ntawm qib siab ntawm tus kheej.
  • Tus neeg siv khoom tuaj yeem sau cov ntaub ntawv los ntawm ntau txoj kev ua ntej yuav koj cov khoom.

Piv txwv li; Ib tus neeg muaj peev xwm ua ntej tau saib koj lub tuam txhab rooj tog hauv Instagram. Tom qab ntawd koj tuaj yeem tau txais cov ntaub ntawv hais txog tus nqi ntawm koj cov khoom los ntawm Google Khw. Nws tuaj yeem tuaj rau koj lub khw muag khoom. Hauv kev lag luam omnichannel, tag nrho cov kev sib cuam tshuam no sib cuam tshuam. Txawm li cas los xij tus neeg siv khoom ua ntej cuam tshuam nrog koj lub hom phiaj, lawv yuav muaj kev cuam tshuam ntau dua, txhim kho thiab nkag siab txog kev paub nrog koj hom.

  • Qhov loj tshaj qhov tsis zoo ntawm omnichannel lub tswv yim yog nws qhov nyuaj thiab tus nqi siab.

Rau lub tswv yim omnichannel kom ua tiav, nws yog ib qho tsim nyog los tsim cov neeg siv khoom sib koom ua ke, siv cov kev ntsuas kom nkag siab txog cov neeg siv khoom xav tau, thiab txheeb xyuas cov ntaub ntawv ntawm lub sijhawm.

Daim ntawv thov kev vam meej Omnichannel yog qhov nyuaj dua piv rau Multichannel kev lag luam txoj kev, vim yog cov qauv sib txuas uas tshwm sim los ntawm cov txheej txheem no.

5. Cov piv txwv ua tau zoo ntawm Omnichannel thiab Multichannel Siv

Payoneer

Ib qho ntawm cov tuam txhab uas tau txais txoj hauv kev Omnichannel rau cov neeg siv khoom Payoneeryog. Payoneer yog lub tuam txhab hloov nyiaj hauv online, thoob ntiaj teb uas tso cai rau koj them thiab tau txais kev them nyiaj yooj yim.

Thaum koj muaj teeb meem, koj tuaj yeem siv social media, kev txhawb nqa sib tham, email, thiab cov neeg sawv cev pabcuam cov neeg siv khoom hauv lub neej los tshuaj xyuas koj qhov xwm txheej thiab txhua qhov chaw koj nug cov lus nug, koj yuav tau txais cov lus teb koj xav tau.

Xav paub ntau ntxiv txog Payoneer ''Payoneer yog dab tsi? Dab tsi yog Commission Cov NqisKoj tuaj yeem nyeem peb tsab xov xwm hu ua?

Kua

Ua tiav kev vam meej hauv kev siv multichannel Ib qho ntawm cov khoom lag luam yog Apple.

Tsis yog tsim los muag, Apple Stores feem ntau yog tsim los txhawb Apple lub lag luam eCommerce, uas suav rau feem ntau ntawm tag nrho cov muag khoom.

Ua li no, Apple lub khw muag khoom lub cev ua raws li cov neeg siv khoom sib tham uas txhawb nqa tag nrho Apple kev paub. Vim tias lub khw muag khoom lub cev tsis tas yuav yog cov khw muag khoom, cov neeg siv khoom tuaj yeem mus ntsib Apple Stores yam tsis tas yuav mus kav khw. Nrog cov neeg siv khoom mus rau lub khw muag khoom lub cev ntau dua, Apple tswj kom nqus tau lub npe ntau dua.

Amazon

Amazon yog ib lub tuam txhab uas tau ua tiav Omnichanel. Tsis tsuas yog nws muaj ib qho app thiab lub vev xaib uas cia li syncs cov neeg siv lub laub thaum cov neeg siv nkag mus, nws tseem muaj kev txhawb nqa uas muab cov neeg siv khoom xaiv xaiv txoj kev uas lawv nyiam tshaj plaws.

6. Qhov tseem ceeb ntawm kev koom ua ke cov tuam txhab hauv Omnichannel thiab Multichannel Marketing

Hauv koj lub tswv yim Omnichannel thiab Multichannel, koj yuav tsum ceev faj heev thiab ceev faj hauv kev tswj koj cov channel digital. Yog li ntawd, nws yog ib qho tseem ceeb heev uas koj pom zoo nrog ib tus khub uas yuav saib xyuas koj lub tuam txhab cov txheej txheem kev koom ua ke hauv tag nrho cov txheej txheem no.

Koj tuaj yeem tau txais cov ncauj lus kom ntxaws txog txhua qhov chaw lag luam nrog Propars pab pawg muag khoom, qhib cov khw muag khoom hauv cov khw muag khoom nrov tshaj plaws hauv lub tebchaws koj xaiv nrog pab pawg teeb tsa, thiab koj tuaj yeem muag koj cov khoom hauv txhua lub khw muag khoom tib lub sijhawm nrog kev pab los ntawm ib zaug nias los ntawm Propars vaj huam sib luag nrog pab pawg cob qhia.

Ntxiv nrog rau lub sijhawm los ua kom tiav koj cov e-invoice muas los ntawm ib lub vaj huam sib luag thiab ua raws li koj cov Tshuag tau txais, koj tuaj yeem txuas ntxiv koj cov kev lag luam yam tsis tau daig nrog cov lus txwv rau txhua lub teb chaws nrog kev txhais lus ntawm Propars.

Raws li Propars, peb yog ib lub tuam txhab uas ua tiav nrog Omnichannel lub tswv yim.

youtube Koj tuaj yeem kawm tag nrho cov txheej txheem ntxaws thiab raug hais txog e-export los ntawm peb cov channel, koj tuaj yeem paub txog lub ntiaj teb kev lag luam e-lag luam thiab txhua qhov kev tsim kho tshiab ntawm peb nplooj ntawv Blog, koj tuaj yeem siv peb cov neeg siv khoom yog tias koj muaj lus nug lossis koj tuaj yeem ua tau tiv tauj peb ntawm peb qhov chaw nyob e-mail. 

propars tau cov ncauj lus kom ntxaws txog thiab demo thovNyem rau hauv!

7. Qhov twg ua tau zoo dua rau koj qhov chaw ua haujlwm?

Txhawm rau kom koj lub hom phiaj ua tiav, koj yuav tsum xaiv lub tswv yim zoo thiab ua tiav nws zoo thiab tsis tu ncua.

Lub tswv yim omnichannel yog raws li lub tswv yim muaj zog multichannel. Yog tias lub lag luam tsis muaj dej thiab ua kom zoo ib yam rau kev ua haujlwm ntau channel, cov neeg siv khoom yuav muaj kev paub tsis zoo thaum lawv nyob hauv nruab nrab ntawm omnichannel mus kom ze. Piv txwv li, xav txog tus neeg muas zaub uas yuav ib yam khoom hauv online, tuaj rau lub khw los khaws nws, thiab cov khoom muag pom hauv online tsis raug thiab nws qhov kev txiav txim raug muab tso tseg yam tsis tau ceeb toom rau tus neeg siv khoom. Yog tias cov channel tsis ua haujlwm ntawm ib leeg, lawv tsis ua haujlwm ua ke.

Tsim ib txoj hauv kev omnichannel yuav tsum muaj kev nqis peev tseem ceeb thiab kev saib xyuas tsis tu ncua. Cov lag luam uas tsis muaj cov peev txheej hauv tsev txaus yuav tsum tau nqis peev hauv kev daws teeb meem thev naus laus zis. Raws li Omnichannel lub hom phiaj los tsim kom muaj kev paub txog tus kheej cov neeg siv khoom, tus nqi siab dua, tab sis cov nyiaj them poob qis ua rau cov neeg siv khoom tuav tau thiab kev ntseeg siab vim muaj kev koom tes nrog cov neeg siv khoom ntau ntxiv.

Thawj qhov uas cov tuam txhab yuav tsum tau ua thaum txiav txim siab lawv cov tswv yim kev lag luam yog los txiav txim siab cov peev txheej uas twb muaj lawm uas yuav tsum tau ua thoob plaws hauv cov txheej txheem no thiab kos cov phiaj xwm raws li cov ntaub ntawv no. Nyob rau hauv txoj kev npaj no, qhov txaus ntawm tus kheej cov peev txheej yuav tsum yog qhov tseem ceeb hauv kev txiav txim siab txog kev lag luam. Tsim kom muaj kev paub omnichannel; kev nqis peev thev naus laus zis, kev tsim vaj tsev tsim nyog thiab kev paub thiab kev txawj ntse yuav tsum tau ua. Txawm li cas los xij, tej zaum koj yuav xav ntiav e-lag luam thev naus laus zis. Nco ntsoov tias koj muaj cov txheej txheem thev naus laus zis los siv cov khoom tsim nyog los ntawm kev lag luam omnichannel.

Multichannel yog ib qho kev xaiv zoo rau cov lag luam uas tsis xav nqis peev hauv omnichannel mus kom ze, tab sis cov txheej txheem thev naus laus zis tseem yuav tsum tau ua kom yooj yim rau kev ua haujlwm ntau. Cov lag luam uas tsis tuaj yeem ua haujlwm ib feem tseem ceeb ntawm kev lag luam hauv kev teeb tsa multichannel yuav tawm tsam thaum lawv loj hlob.

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