E-Export

2021 European E-Commerce Report


E-Commerce tam sim no yog ib feem ntawm peb lub neej. Kev yuav khoom hauv online, uas tau dhau los ua niaj hnub niaj hnub rau cov neeg siv khoom kawg, yog ib txoj hauv kev tseem ceeb rau kev lag luam lub neej ntawm cov neeg muag khoom.

Kev lag luam e-lag luam tau loj hlob ib hnub dhau ib hnub hauv Tebchaws Europe, uas yog ib lub tebchaws loj tshaj plaws hauv ntiaj teb hauv ntau qhov chaw xws li GNP (Ntiaj teb cov khoom lag luam tag nrho) thiab tus nqi siv internet.

Raws li pab pawg Propars, peb tau muab tso ua ke rau koj qhov tshwm sim hauv European e-commerce lag luam hauv 2021, uas peb nyuam qhuav tso tseg.

Kev loj hlob ntawm European E-Commerce Market

Covid-19 kev kis thoob ntiaj teb tau nthuav dav ntxiv rau kev lag luam e-lag luam uas twb tau loj hlob sai heev. Ua ntej muaj kev sib kis, 70% ntawm cov lag luam European tseem tsis tau pib ua lag luam e-lag luam, thiab feem ntau ntawm tus lej no yog cov lag luam me me. Txawm li cas los xij, qhov xwm txheej no hloov pauv txhua hnub. Yog li ntawd; Kev lag luam e-lag luam nyob sab Europe, uas tau nce 2019% hauv 14, nce 2020% hauv 10 thiab thaum kawg, los ntawm 2021% hauv 12 dhau los. Ua li no, qhov kev loj hlob tau mus txog ob tus lej hauv peb lub xyoos dhau los.

E-lag luam twb tau nthuav dav hauv cov tebchaws uas muaj kev lag luam loj hauv Tebchaws Europe. Tsis tas li ntawd, cov teb chaws uas nyob hauv keeb kwm yav dhau kuj tseem loj hlob sai heev.

Tim Nkij teb chaws yog ib lub teb chaws loj tshaj plaws hauv qhov no. Kev lag luam e-lag luam hauv lub tebchaws tau pom tias muaj kev loj hlob ntawm 2021% hauv 77. Tim Nkij teb chaws; Nws tau ua raws los ntawm Moldova nrog kev loj hlob ntawm 49%, Russia nrog 41% thiab Switzerland nrog 37%.

Teb chaws Europe cov pej xeem thiab feem pua ​​​​ntawm cov khw hauv online

735,23% ntawm cov teb chaws Europe, uas muaj cov pejxeem ntawm 89 lab, muaj kev siv internet. Thiab 73% ntawm cov pej xeem no khw hauv online. Tus nqi no yog 2018% hauv 64 thiab 3% kev loj hlob tau sau tseg hauv 9 xyoo dhau los. Tsis muaj lawm; E-lag luam suav txog 15% ntawm tag nrho cov lag luam lag luam ntim hauv Tebchaws Europe.

Thaum lub teb chaws Europe tau txheeb xyuas nyob rau hauv cov cheeb tsam, Western Europe zoo li yog tus thawj coj hauv ntau thaj chaw.

Txoj kev nyiam ntawm Western Europeans rau e-lag luam yog kom meej meej tshaj qhov nruab nrab European. Yog li ntawd; 86% ntawm cov pej xeem ntawm Western Europe khw hauv online. Tsis tas li ntawd, 64% ntawm European e-commerce ntim yog tsim los ntawm e-commerce hauv cheeb tsam no.

Cov teb chaws Europe sab hnub poob; Nws suav nrog Austria, Belgium, Fabkis, Lub Tebchaws Yelemees, Liechtenstein, Luxembourg, Monaco, Netherlands thiab Switzerland.

Thaum soj ntsuam raws li lub teb chaws, cov thawj coj nyob rau hauv daim teb no belongs rau England. 92% ntawm cov neeg Askiv khw hauv online thiab nws yog cov khw muag khoom online loj tshaj plaws hauv Tebchaws Europe. England yog ua raws li Netherlands nrog 91%, Denmark thiab Switzerland nrog 90%, thiab lub teb chaws Yelemees nrog 87%.

E-Commerce Pawg Feem ntau nyiam los ntawm Europeans

Raws li lub teb chaws tus qauv thiab kev noj qab haus huv tiam sis, feem ntau xav tau e-commerce pawg sib txawv nyob rau hauv txhua cheeb tsam.

Los ntawm qhov kev xav ntawm cov khw muag khoom, 2021 pawg uas xav tau ntau tshaj plaws hauv Tebchaws Europe hauv 5 yog raws li hauv qab no;

Khaub ncaws, khau thiab accessories; 63%

Vaj, Khoom siv hauv tsev thiab rooj tog; 29%

Tshuaj pleev ib ce; 26%

Cov khoom siv ncaws pob; 21%

Consumer Electronics; 18%

Teb chaws Europe
Teb chaws Europe

Feem pua ​​​​ntawm cov Europeans Khw los ntawm Lwm Lub Tebchaws

Nrog rau kev txhim kho cov kev pabcuam them nqi thiab kev xa khoom xa tuaj, ciam teb thiab kev txhawj xeeb tam sim no ploj mus. Txhua tus neeg siv kawg tuaj yeem xaj cov khoom uas lawv nyiam hauv Is Taws Nem nrog kev thaj yeeb ntawm lub siab txhua qhov chaw hauv ntiaj teb thiab tau txais nws hauv lub sijhawm luv luv.

Tshwj xeeb, cov platforms xws li Amazon, Ebay, Allegro muab cov neeg siv khoom muaj txiaj ntsig zoo hauv qhov no. Piv txwv li; Txhua tus neeg nyob hauv Berlin tuaj yeem nkag mus rau Amazon.de thiab xaj ua lawv hom lus. Txij li thaum lub tsev kawm ntawv nws tau xaj los ntawm Amazon, nws muaj cai tsis txhawj xeeb thiab yuav luag tsis xav txog qhov twg cov khoom nyob.

Vim li no, cov neeg siv khoom nyob sab Europe tuaj yeem yooj yim ua kev hla ciam teb los ntawm cov tebchaws uas tsis yog lawv tus kheej. Ntxiv mus, tus naj npawb ntawm cov neeg nyiam nws tau nce txhua xyoo. Xyoo 2021; 82% ntawm cov neeg tau txais kev pab hauv Spain, 60% ntawm cov neeg siv khoom hauv lub teb chaws Yelemees, 58% ntawm cov neeg nyob hauv Fabkis thiab 51% ntawm cov neeg nyob hauv UK mus yuav khoom txawv teb chaws tsawg kawg ib zaug lossis ntau dua.

Thaum peb xav txog tus naj npawb ntawm cov neeg siv thiab kev lag luam loj hauv cov teb chaws tau hais; Qhov no sib raug rau ntau lab ntawm kev txiav txim thiab billions ntawm euros hauv kev lag luam kev lag luam.

Cargo Preferences ntawm European Consumer

Raws li kev lag luam e-lag luam tau dhau los ua ib feem ntawm peb lub neej niaj hnub, cov neeg siv khoom xav tau hloov pauv. Tsis muaj leej twg xav tos hnub, tshwj xeeb tshaj yog rau cov khoom xaj. Tos rau qhov kev txiav txim kom xa sai. Tsis tas li ntawd, lawv saib xyuas kom xa lawv cov xaj ntawm hnub uas haum rau lawv.

Txawm li cas los xij, kev txhim kho logistics tes hauj lwm, tshwj xeeb tshaj yog nyob hauv Europe, tuaj yeem ua tau raws li qhov kev cia siab no. Ob tus neeg yuav khoom thiab cov muag khoom muaj teeb meem tsawg dua li yav dhau los.


Xyoo 2021, 32% ntawm cov neeg siv khoom nyob sab Europe xaiv hnub tom ntej raws li lawv cov khoom thauj khoom, 22% nyiam hnub tshwj xeeb thiab sijhawm ntawm lawv tus kheej xaiv, 21% xaiv hnub so thiab 13% xaiv tib hnub.

Cov teebmeem ntawm COVID-19 rau European E-Commerce

Covid-19 kis thoob qhov txhia chaw tau cuam tshuam rau lub neej kev lag luam nrog rau lub neej niaj hnub. Cov khoom xav tau ntawm cov neeg siv khoom tau hloov pauv nrog cov kev hloov pauv thiab kev taw qhia ntawm e-lag luam tau nce me ntsis. Qhov feem ntawm European e-lag luam hauv GDP tau nce ob npaug txij li xyoo 2017.

Thaum cov xwm txheej tshiab no tau nce kev txaus siab rau ntau pawg, lawv ua rau poob rau lwm tus. Txawm li cas los xij, muaj qhov nce ntxiv hauv txhua pawg tshwj tsis yog rau ob peb pawg.

Ntxiv mus, ntau tus neeg yuav khoom hauv online thawj zaug hauv lawv lub neej thaum lub sijhawm muaj kev sib kis. Cov neeg siv khoom uas qee zaus siv kev yuav khoom hauv online tau ua nws tus cwj pwm.

Cov pawg uas tau ntsib qhov nce siab tshaj plaws tom qab muaj kev sib kis thoob plaws hauv Tebchaws Europe yog raws li hauv qab no;
 

Khoom noj khoom haus thiab tsiaj cov khoom; 30%

Tsev thiab vaj; %27

Phau ntawv, Zaj duab xis, Suab paj nruag thiab ua si; 25%

Electronic Accessory; 24%

Kev saib xyuas tus kheej; 21%

Zam, khau; 14%

Ntxiv nrog rau cov qeb nrog kev nce ntxiv, kuj tseem muaj qeb nrog kev txo qis. Qhov nce ntawm cov xauv nkag thiab qhov txo qis hauv kev xav tau kev thauj mus los ua rau 2% txo qis hauv cov tsheb kauj vab thiab Cov Khoom Siv Tsheb.

Platforms Koj tuaj yeem muag hauv Tebchaws Europe

79% ntawm cov neeg nyob sab Europe nquag mus yuav khoom hauv online thiab e-lag luam hauv thaj chaw no tau loj hlob ib hnub dhau ib hnub.

E-exporting mus rau Tebchaws Europe muab lub sijhawm zoo rau txhua tus lag luam. Los ntawm kev qhib nws qhov muag rau Tebchaws Europe, kev lag luam hauv Turkey tuaj yeem ncav cuag ntau lab tus neeg siv khoom tshiab thiab nce tus nqi ntawm nws cov khoom nrog nws qhov muag ntawm euro thiab sterling tus nqi.

Qee lub platforms uas koj tuaj yeem koom nrog muag hauv Tebchaws Europe yog raws li hauv qab no;

Amazon Muag rau Europe nrog

Cov lag luam tuaj yeem pib muag rau Tebchaws Europe los ntawm kev qhib lub khw ntawm Amazon Europe. Nrog rau tus as khauj no, uas yog hu ua tus account ua ke, koj tuaj yeem muag rau 39,99 lub tebchaws hauv Tebchaws Europe (Lub Tebchaws Yelemees, Fabkis, Ltalis, Spain, Askiv) rau 5 euros.

Muag rau Tebchaws Europe ntawm Ebay

Lub ntiaj teb nto moo loj loj platform Ebay kuj yog qhov kev xaiv zoo muag rau Tebchaws Europe. Peb tuaj yeem hais tias nws yog qhov kev lag luam ua lag luam hauv cov khoom lag luam xws li cov khoom seem thiab cov khoom siv. Ebay muaj zog tshwj xeeb hauv UK thiab lub teb chaws Yelemees kev lag luam.
Koj tuaj yeem pib muag hauv cov tebchaws uas Ebay nyob hauv Europe thiab koj tuaj yeem xa koj cov nyiaj mus rau Turkey nrog Payoneer yam nyab xeeb.

allegro Muag rau Europe nrog

Marketplace raws li nyob rau hauv teb chaws Poland allegro lub hnub qub nce nyob rau sab hnub tuaj Europe. Allegro, uas yog qhov chaw lag luam loj tshaj plaws hauv cheeb tsam, tau coj thaj chaw no nyob rau hauv nws cov hegemony. Txawm hais tias muaj tus lej xaj siab, muaj tsawg tus neeg muag khoom hauv nws, uas ua rau nws tseem yog lub platform niche.

Muag rau Tebchaws Europe nrog Propars

Propars 'e-export daws teeb meem tso cai rau koj pib muag hauv Tebchaws Europe tam sim ntawd. Nrog Propars 'Amazon Europe, Ebay Europe, Allegro, Zalando thiab Otto kev koom ua ke, koj tuaj yeem yooj yim xa tawm mus rau Tebchaws Europe.


Dab tsi yog Propars European Kev Sib Koom Tes?

- Cov khoom lag luam nkag

- Tsis siv neeg Localization ntawm Chav ntsuas

- Tsis siv neeg txhais lus System

- Kev txiav txim thiab kev tswj hwm Tshuag

-E-Invoice Service

-Khoom teeb thiab Basic Ad Chaw

- Nkag mus rau Daim Ntawv Pom Zoo luv luv nrog cov kev pabcuam them nqi thiab cov tuam txhab thauj khoom


Cov lus hais;

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